BalanceX
Features
| Bidder Code | balancex | Prebid.org Member | no |
|---|---|---|---|
| Prebid.js Adapter | yes | Prebid Server Adapter | no |
| Media Types | display, video, native | Multi Format Support | will-bid-on-one |
| TCF-EU Support | no | IAB GVL ID | check with bidder |
| GPP Support | check with bidder | DSA Support | check with bidder |
| USP/CCPA Support | yes | COPPA Support | yes |
| Supply Chain Support | yes | Demand Chain Support | check with bidder |
| Safeframes OK | check with bidder | Supports Deals | check with bidder |
| Floors Module Support | no | First Party Data Support | no |
| Endpoint Compression | check with bidder | ORTB Blocking Support | yes |
| User IDs | all | Privacy Sandbox | check with bidder |
Note
The BalanceX adapter requires setup before beginning.
Bid Params
| Name | Scope | Description | Example | Type |
|---|---|---|---|---|
host |
required | Ad network’s RTB host | 'ssp.balance-x.com' |
string |
publisherId |
required | Publisher ID | 12345 |
integer |
Prebid BalanceX server-side Prebid Server adapter requires only publisherId and host parameters. But Prebid BalanceX client-side Prebid.js adapter requires only host, adUnitId, adUnitType.
Prebid BalanceX server-side Prebid Server adapter supports only banner, video, audio, native media types. But Prebid BalanceX client-side Prebid.js adapter supports only banner and video media types, doesn’t support audio and native.
"Send All Bids" Ad Server Keys
These are the bidder-specific keys that would be targeted within GAM in a Send-All-Bids scenario. GAM truncates keys to 20 characters.hb_pb_balancex |
hb_bidder_balancex |
hb_adid_balancex |
hb_size_balancex |
hb_source_balancex |
hb_format_balancex |
hb_cache_host_balanc |
hb_cache_id_balancex |
hb_uuid_balancex |
hb_cache_path_balanc |
hb_deal_balancex |